Why change a ‘winning’ theme? Well, because we like to think there is always room for improvement. And that is exactly what we have done with our old theme: Kersten loves Scandinavian. Scandinavian design is all about keeping it simple, minimalistic and functional and it has been like that since the 1950’s. In other words: back to basics! With this very thought in our heads we have created this renewed and improved theme. Hence the name: #SCANDINAVIAN BASICS.
As we mentioned before, Scandinavian design originated in the 1950’s. After WWII there was a need for practical and affordable everyday objects. At the same time this period was the heyday of mass production. These two factors would prove to be a match made in design heaven! Ever since Scandinavian design has stolen the hearts of many design lovers around the world. With us among them of course.
BACK TO BASICS - KEEP IT HOT WITH FABRICS
The basic element in this theme can immediately be recognised by its colour palette: black, white and grey. At first glance this colour palette might seem cold and maybe even a little bit dull, but because we are using a diversity of textile and a mix of prints/patterns, this theme really comes to live! Our selection of woollen poufs, textile throws and hemp roughs bring warmth into every living room.
PLAYFUL PRINTS & PATTERNS
Prints of birds and butterflies give many products, such as vases and cushions, a playful yet stylish and trendy look. The variety between patterns with geometrical and asymmetric patterns with dots and stripes also add to the trendy and modern style.
Decoration, however, is not the main principle of Scandinavian design. Above all it should be practical. That is why this theme features many (labelled) jars which are perfect for storage of sugar, coffee, tea and cookies to name just a few examples. Also crockery such as plates, bowls and mugs, all dishwasher safe of course, and not forget about the laundry baskets, soap dispenser, are all functional products that honour the rules of Scandinavian design.
Stylish, Practical bags
Another very nice feature of this theme is the selection of trendy jute bags with the same prints and patterns as mentioned before, which make them very stylish. These bags are ideal for (grocery) shopping and therefor very practical as well.
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